Local or Imported Supplements?
For years Australia has lacked in the supplements industry with poor growth in new product variations compared to overseas due to the high cost of research and development. In the 60′s the Australian supplement market was in its peak but began to decline most heavily in the 80′s. One of the few remaining supplement brands still developed in Australia is Redbak which is mainly a protein and carbohydrates supplier. To this date distribution overseas isn’t huge but a large number of local suppliers and online supplement stores have picked up the brand. Since the beginning of the 2000′s supplement buyers have begun to place a higher emphasis on quality rather than price due to such a large number of cheap imported low potency brands flooding the market. This has resulted in an increase in local manufacturers and the gross volume of local Australian supplements has again begun to rise.
