Create a communication strategy
Randy Charach the Millionaire Magician:
Your target customer must not only know your show is available for hire, but must also have a favorable impression of all the benefits of your show and dealing with you. Communication includes everything from the way you answer your phone to the font you use on your business card.
Find out where your customers surf on the net, what they read and listen to. You need to know this to get their attention. In addition to where to place your message, consider how frequently customers need to receive it. This part of the marking plan should spell out your promotional objectives. It spells out specifically what you want to achieve. You will determine your budget, where to advertise and how to measure your results.
