Conversion video
There is a lot of uncertainty with a viral video. A more goal oriented video is a Conversion video. It is one of the types in the video for marketing. Here the video is placed in the site so that only those who search with the particular key word can access it. One cannot misuse the video. People who visit the site will spend more time in the site when they see the video. When they spend more time in the website the opportunities of the business increases. While making a conversion video clearly decide on the goals and know what all details you need to give in the video.
