Basic SEO Advice
There are a few simple steps you can take to make your website SEO friendly; hiring an expert may be the easiest option but not always the cheapest. Here are a few things you can do to ensure search engines recognise your site and rank it in a good position.
Firstly, you need to choose keywords to base your site around. Your keywords will be words you think your audience will type into search engines to look for your site. For example, if your website is for promoting your hairdressing service in Surrey, your keywords could be ‘hairdressers,’ or ‘hairdressers Surrey’ to add some locality to your ranking. You can use a free keyword research tool to discover how competitive your keywords are. seo company manchester
For your site to rank highly within search engine results, your keywords must appear in your website copy. However, this doesn’t mean stuffing paragraphs with keywords – it means using your keywords effectively to create copy that’s easy to read. A paragraph of copy plastered with keywords may attract Google’s attention but it won’t be easy on the eye and could deter a good customer away from your site.
